James Curtis et alBusiness Superbrands: An Insight into Britain's Strongest B2B Brands 2005Publisher information:Superbrands, London, 2005, volume 4, ISBN: 095475106x Description and condition: White boards hardback, dustcover, folio, 134 pp., directory, colour illustrations.
As new, looks unread. Contents: The book 'identifies over 80 of the strongest business-to-business brands in Britain today and establishes how they have managed to achieve such phenomenal success. It explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and the resulting work.'
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