Rebecca Barnes et alBusiness Superbrands: An Insight into Britain's Strongest B2B Brands 2003/04Publisher information:Superbrands, London, 2003, volume 3, ISBN: 095415326x Description and condition: White boards hardback, dustcover, folio, 134 pp., directory, colour illustrations.
As new, looks unread. Contents: The book 'identifies 60 of the strongest business-to-business brands in Britain today and establishes how they have managed to achieve such phenomenal success. It explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and the resulting work.'
|
